The Siteseer

Creating a new events brand

We were asked to create a brand to provide helpful, value-for-money ideas for events and incentive organisers in Australia and overseas.

The solution

In response to the brief, the BWD team developed The Siteseer, complete with a comprehensive set of branding assets: a logo inspired by Google’s location pin, business cards that reflected luggage tags, an easy-to-navigate website and a regular newsletter to subscribers.

The result

The Siteseer has since gained a reputation in the MICE (meetings, incentive, conference and exhibition) sector for its practical advice on venues and destinations. The newsletter audience exceeds 3,000 subscribers, mostly conference organisers and suppliers to the events sector, and continues to grow.

View the website →