Manassen Foods

Boosting a food company’s image and visibility

Manassen Foods is one of the largest food brand distributors in Australia. But the company felt its digital presence was outdated. BWD was asked to help improve recognition of Manassen and revamp its website and brand.

The solution

Our research revealed that Manassen’s people were passionate about bringing food products around the world to Australia. Staff loved working for the company but felt their brand was not well known. So we created a new website that communicated the company’s global scale, the experience of its people, the quality of its products and the scale of its international networks.

Also, the existing Manassen logo wasn’t well-recognised or consistently used, so we created a new one. It consisted of a set of overlapping circles to reinforce the idea of import and export food distribution being woven across continents. To finish the project, we built a suite of easy-to-use PowerPoint reports, clothing, signage, a written style guide, and put together a new library of images to showcase the company’s people and products.

The result

The client was delighted with the bright and easy-to-navigate website and brand, which better demonstrated to current and potential partners what Manassen is, does and represents.