EML was growing into new markets and wanted to offer more services. The company asked BWD to help sharpen messaging around what it did and why, and to clear up confusion around its recent name change.
We held a series of workshops with employees to create a new strategy. The outcomes of these workshops and our subsequent research revealed that EML needed to clarify its position in the market and better explain its purpose. We recommended the company consolidate its sub-brands to create a unified brand. This involved BWD crafting a new logo and website, revised brand guidelines, a suite of brochures and a video to launch the new brand.
The new EML branding clearly communicated the company’s prime message: we help people get their lives back. Thanks to the rebrand, employees and customers more clearly understand what the company does and why.