Coca-Cola Amatil

Creating long-term value with the region's favourite brands

Coca-Cola Amatil is one of the largest bottlers and distributors of non-alcoholic and alcoholic ready-to-drink beverages in the Asia Pacific. BWD was privileged to partner with this iconic brand​​ to produce a reporting suite to showcase its results for 2019.​ ​​The dynamic visual design uses the ​brand elements​ of bold colour​ and the power chord to create a link throughout​ the reporting suite and to bring to life the company’s purpose: “Every day we create millions of moments of happiness and possibilities”.

The solution

Following a review of ​Coca-Cola Amatil’s strategy,​ BWD was engaged to help edit, design and produce the company’s first integrated report. The importance of creating long-term value was demonstrated by way of a new strategy which introduced five business drivers: at the core Thriving Customers, supported by Engaged People, Committed Partners, Better Environment and Delighted Consumers.

The result

BWD’s ​​experience at distilling complex information into clear and concise communication was evident in the structuring of the report’s content. Using a colourful mix of brand elements and product photography, our creative team developed a strong visual language and infographics (one of the hallmarks of our business), ​to deliver a reporting suite which included the Annual Report, Notice of Meeting, Corporate Governance Statement and sustainability fact sheets.