Coca-Cola Amatil is one of the largest bottlers and distributors of non-alcoholic and alcoholic ready-to-drink beverages in the Asia Pacific. BWD was privileged to partner with this iconic brand to produce a reporting suite to showcase its results for 2019. The dynamic visual design uses the brand elements of bold colour and the power chord to create a link throughout the reporting suite and to bring to life the company’s purpose: “Every day we create millions of moments of happiness and possibilities”.
Following a review of Coca-Cola Amatil’s strategy, BWD was engaged to help edit, design and produce the company’s first integrated report. The importance of creating long-term value was demonstrated by way of a new strategy which introduced five business drivers: at the core Thriving Customers, supported by Engaged People, Committed Partners, Better Environment and Delighted Consumers.
BWD’s experience at distilling complex information into clear and concise communication was evident in the structuring of the report’s content. Using a colourful mix of brand elements and product photography, our creative team developed a strong visual language and infographics (one of the hallmarks of our business), to deliver a reporting suite which included the Annual Report, Notice of Meeting, Corporate Governance Statement and sustainability fact sheets.