Food for thought: here are some of the topics that interest us.
A better way to think about innovation

We must innovate! is a catchphrase of the digital age. In reality, most of us grip limpet-like to the things we know. Our inclination is to resent changes that force us to move beyond our comfort zone. This is called the familiarity heuristic in behavioural economics – our tendency to favour the familiar over the unknown.

The virtual you

It’s a Saturday morning in 2038. You wake in anticipation. No work today. Soon you’ll be somebody else. The star of your own fantasy. Robin Hood in Sherwood Forest. Or strutting the catwalk in Milan. A medieval samurai appeals. But you eventually settle on rock god. The big hair. The thrill of the stage. The adoring crowd before you. You slide into that virtual suit in the lounge room and slip away…

Why jargon might be ruining your career

Rereading George Orwell’s essay Politics and the English language this week, I was reminded of the link between clear expression and clear thought: If a person is unable to write or speak clearly, it’s unlikely they have much worthwhile to say.

Designing diversity

If there’s one brief that I always feel confident will lead to a great creative outcome it’s when a client wants to talk about diversity. All the designers in our studio want a piece of that action as there seems to be endless, interesting ways to talk about it.

The annual report is dead… long live the annual report

Given the supposed death of print, it seemed natural to predict the demise of the annual report - a publication so aligned with that format. However our recent experience this last reporting season, and a browse through the reporting practices of many of Australia’s largest corporates, would indicate neither prediction came to pass.

The investment case for sustainability

We all know sustainability is good for the environment and our community. But did you know that sustainable companies also enjoy increased profitability, higher investment returns, and find it easier to attract talent? In the following infographic, BWD explains the investment case for sustainability.

How to win over audiences without words

Do you have a message or idea to sell to time-poor audiences? Why not use motion graphics? A short animated video has the ability to win over audiences more quickly than words and still images alone. So if you’ve ever wondered how words and messages are transformed into animation, read on.

Technology is changing the world: what it means for you

Here’s a thought: in the not too distant future, your Kindle could have face-recognition sensors that record what makes you laugh, cry or frown. Amazon will then sell you stuff based on your reactions. Your books will be reading you, even as you read them.

From 2Bs to bots

90% of all the data in the world has been created in the last two years. With the arrival of automated data capture, search marketing, user testing, online polls, chatbots and community forums, forms and 2B pencils are a thing of the past. But what form of data capture is best suited to your business?