Thoughts

Food for thought: here are some of the topics that interest us.
Business and the Sustainable Development Goals – part 1

In this two-part series BWD’s Managing Director Derryn Heilbuth discusses why she believes the business community is ripe for the take-up of the Sustainable Development Goals. The articles are based on a lecture she delivered to students undertaking the Master of Sustainability degree at the University of Sydney.

Designing diversity

If there’s one brief that I always feel confident will lead to a great creative outcome it’s when a client wants to talk about diversity. All the designers in our studio want a piece of that action as there seems to be endless, interesting ways to talk about it.

The annual report is dead… long live the annual report

Given the supposed death of print, it seemed natural to predict the demise of the annual report - a publication so aligned with that format. However our recent experience this last reporting season, and a browse through the reporting practices of many of Australia’s largest corporates, would indicate neither prediction came to pass.

The virtual you

It’s a Saturday morning in 2038. You wake in anticipation. No work today. Soon you’ll be somebody else. The star of your own fantasy. Robin Hood in Sherwood Forest. Or strutting the catwalk in Milan. A medieval samurai appeals. But you eventually settle on rock god. The big hair. The thrill of the stage. The adoring crowd before you. You slide into that virtual suit in the lounge room and slip away…

A better way to think about innovation

We must innovate! is a catchphrase of the digital age. In reality, most of us grip limpet-like to the things we know. Our inclination is to resent changes that force us to move beyond our comfort zone. This is called the familiarity heuristic in behavioural economics – our tendency to favour the familiar over the unknown.

The investment case for sustainability

We all know sustainability is good for the environment and our community. But did you know that sustainable companies also enjoy increased profitability, higher investment returns, and find it easier to attract talent? In the following infographic, BWD explains the investment case for sustainability.

Technology is changing the world: what it means for you

Here’s a thought: in the not too distant future, your Kindle could have face-recognition sensors that record what makes you laugh, cry or frown. Amazon will then sell you stuff based on your reactions. Your books will be reading you, even as you read them.

How to win over audiences without words

Do you have a message or idea to sell to time-poor audiences? Why not use motion graphics? A short animated video has the ability to win over audiences more quickly than words and still images alone. So if you’ve ever wondered how words and messages are transformed into animation, read on.

Why jargon might be ruining your career

Rereading George Orwell’s essay Politics and the English language this week, I was reminded of the link between clear expression and clear thought: If a person is unable to write or speak clearly, it’s unlikely they have much worthwhile to say.