The AI genie is out of the bottle The use of AI tools is growing in Australia and around the world. The 2025 Australian Digital Inclusion Index found that almost half of all Australians recently used generative AI tools, with usage highest amongst students and… Read More
When Anthropic launched Claude Design, I noticed their choice of language. Design systems. Communication architecture. Infrastructure. The vocabulary of how things work together, not what they produce. The traditional agency model has operated on an output basis for a long time. The client commissions the deliverable: the annual report, the… Read More
“Rabbit’s clever,” said Pooh thoughtfully. “Yes,” said Piglet, “Rabbit’s clever.” “And he has Brain.” “Yes,” said Piglet, “Rabbit has Brain.” There was a long silence. “I suppose,” said Pooh, “that that’s why he never understands anything.” My last job in the public service was briefing the Prime Minister on U.S. Read More
In Delhi last month, India’s prime minister stood between Sam Altman and Dario Amodei, the two men most responsible for the race to build superintelligence, and asked them to join hands. They raised clenched fists instead. Thirteen men stood on that stage. Two of them could not cooperate for a… Read More
This Australia Day weekend my family camped on the South Coast of New South Wales with close friends. The bush was indecently alive: a lace monitor patrolled the campsite for barbecued offcuts like a small dinosaur; a mother emu and her baby wandered the beach, gulping down salt brush. In… Read More
The Great Inversion White-collar work was built on an illusion: that thinking requires typing. For a century, professionals wrapped ten minutes of judgment inside ten hours of process – billing for every hour. Lawyers trawled precedents to justify opinions. Consultants sifted industries to recommend strategies. Analysts constructed models to… Read More
The Strategic Reporting Advantage: Why This Matters Now In today’s volatile environment, organisations that can articulate their strategic narrative—how they navigate uncertainty, adapt to change, and create value—command premium stakeholder trust and investor confidence. BWD has long advocated for this strategic approach to corporate reporting. We’ve seen this differentiation in action across… Read More
Outsourcing Expertise Every transformative technology has displaced human capability. Socrates feared writing would weaken memory. The printing press threatened oral tradition. Calculators diminished mental arithmetic. But AI is different. Unlike earlier tools that augmented narrow tasks, large language models interfere with the mechanics of thought itself – how we process,… Read More
