Strategic Communications and Campaigns
For the last twelve years, Lucy has worked with leaders, innovators and advocates across five continents to help them build and implement communications strategies. She believes the most effective campaigns are purpose-built around clear objectives.
Lucy has returned to her native Australia after a long stint in Washington DC, where she worked with Michael Bloomberg’s data company Hawkfish to warn of a ‘red mirage’ in the 2020 presidential election – work that helped change the narrative around election results.
Other highlights include advising Laurene Powell Jobs’ philanthropy The Emerson Collective on creating a fellowship for the world’s leading social entrepreneurs, and helping establish a charter school system in Liberia.
Oxford educated, Lucy has itchy feet and aims to spend most of her life exploring the world. She has lived in six countries (including Kazakhstan!), visited 61 and had a meal in 37 US states. Most recently, she fulfilled a life-long dream of visiting Dollywood in the Great Smoky mountains of Tennessee.
CEO of BWD Americas