New World Development (NWD) is a Hong Kong-based property company focused on retail, commercial property and hotels. Its brand, “The Artisanal Movement,” reflects a modern culture of creativity and craftsmanship and shapes their sustainability vision.

BWD helped define, create, and communicate the NWD Sustainability Vision 2030+ (known as SV2030+), aligning it with the company’s values and the three pillars of its new sustainability strategy (which we developed): Future-Fit Places, Organisational Resilience, and Enriched Lives. 

We developed a fresh SV2030+ brand strategy and visual identity that highlights NWD’s heritage, design innovation, and sustainability focus. The bold, circular logo and modern design system reflect their adaptability, placemaking expertise, and a strong market presence. 

The SV2030+ engagement was the culmination of a multi-year partnership covering double materiality assessment, sustainability strategy development, and reporting.